Winning Uber and Netflix Investors in 7 Days: 4x Founder Justin Clegg Shares His Framework

Founder and CEO of Allset, Justin Clegg joins Ryan in this episode. Justin had a great start in AI, he founded 3 Silicon Valley start-ups and worked at multiple fortune 500 software companies before building his newest venture, Allset. He reveals his step-by-step framework for creating a repetitive start-up flywheel of revenue growth and talks about why Allset is on track to becoming one of the fastest-growing start-ups in Utah and even the U.S.



  • Allset is Justin’s fourth start-up venture, they focus on building tools for communications and payments for underserved home companies
  • Allset is on the trajectory to go from zero to 1 million by the end of the year!
  • There are a few different go-to-market strategies Allset focus on. Number one is they rely on a strong capital-efficient sales team. Secondly, they offer demos to potential clients. Thirdly they attend many trade shows and conferences across the states and invest in digital channels to build their network.
  • The pandemic saw the focus of capital moving away from Silicon Valley, this gave Allset the initial opportunity to find funding.
  • Building a strong brand and having their story known alongside being an SME are all things that have helped further funding to be obtained.
  • Fundraising isn’t suitable for all businesses; it doesn’t make or break a successful company.
  • You must believe in what you are building, be in a large attractive market and have existing customers to attract significant fundraising.
  • It’s important to remember that strings and expectations are always attached when raising capital.
  • Sales is a key cornerstone of a business, and it can solve all problems in a variety of ways.
  • Being surrounded by start-ups in Silicon Valley meant that Justin was immersed in possibilities, he was surrounded by unique and novel concepts that were ground-breaking.
  • If you can align your vision and focus with customer pain points, that they are willing to pay you to resolve, you are on to a winning concept.
  • Growth is simply about press, PR, getting the business and brand in front of the right people and of course, revenue.
  • Good product-market fit means if your product was to stop then at least 40% of your customers would be disappointed or frustrated.
  • Writing code, building your product, and listening to customers is critical to the beginning stages of a start-up and creating a great product market fit.


 “Selling software becomes a huge opportunity”

“Fundraising is not for everyone”

“For every $1 you take there are strings attached”

“[to build growth] Do things that scale and tie yourself to revenue”

“Build a good product, build something people want”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?”  Grab them HERE:

Ryan Staley

Founder and CEO

Whale Boss





How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

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