Julie Brinkman, CEO at Beyond Pricing, joins Ryan in this episode to talk all about her passion for business growth and the unique strategies and capital principles she has applied to different markets across the years. She has gained a wealth of experience including a role as CEO in a HR start-up and holding senior positions in global company Groupon.
Most recently she has taken Beyond Pricing from a struggling position at the peak of covid and led them to 100% YOY growth. Join Ryan and Julie in this episode for some great takeaways on capital growth and business strategy.
Beyond Pricing gives short-term rental managers and owners the tools to grow revenue.
The world of short-term rentals have changed during and since the pandemic. It’s had to cope with these fast changes but Julie and her team have managed to stay ahead.
Beyond Pricing has two distinct growth functions, product-led growth strategy and a traditional direct-sales model, depending on the client they are trying to attain.
Beyond Pricing have to manage their products for vastly different spectrums of the short-term rental market, from one of the biggest property managers in the US to individuals who just have one singular property. They have to tailor their products for each of their individual client’s needs.
Julie spent 10 years at financial advisory firm DeloItte, she then decided she needed to work somewhere more dynamic and applied for a role at Groupon. This is where she learnt about how to manage a great sales team but also gained the passion for business growth and strategy.
Julie wanted to see what she could do at a smaller business, which is when she made the decision moved to a role at the HR start-up Hirerology, before moving onto her role now at Beyond Pricing.
Blue sky thinking is something Julie believes in and attributes it to a lot of success she has found in business, including at start-ups, because of the belief that anything is possible.
Beyond Pricing are not a traditional subscription model business, clients subscribe to them and then they take a percentage of sales. This means they grow with the market but are also incentivised in the same way as their clients.
During the pandemic, Julie and her team focused on retention and strategies that would help their clients through this difficult time. They kept their customers in mind in every decision they made.
“We acquired them through a product-led growth strategy”
“There are a lot of parallels between saas and running your own short-term rental business”
“I got really addicted to growing a business, setting strategies and hitting goals”
“I let my results speak for themselves”
“I don’t think you can run start-ups unless you think anything is possible”
“Those companies that deliver real value to customers in a real way will survive”
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