Prior to founding AdGreetz, Eric Frankel was President of Warner Bros. Domestic Cable Distribution. While running a $1 billion a year division he created advancements in new technologies such as on-demand video, high definition quality and online distribution. He also created and successfully launched the first-ever broadband Internet network, In2TV.
In this week’s show, Ryan and Eric look very closely at the constantly evolving world and benefits of targeted advertising.
KEY TAKEAWAYS
The formal education system is lacking in terms of training the next generation of business leaders. The best way to grow and develop these people is through practical experience.
Target the relevent channels for your product – hyperpersonalisation.
Know what the world wants before the rest of the world wants nefore your competitors and then getting the best team together to sell that idea.
Building the right team is the most important thing. Mentorship is one key to success.
BEST MOMENTS
‘Rather than looking for that skip ad button or delete, you’re going to pay attention’
‘I’ve embraced things in my career thet no-one embraced or understood for a long time’
‘My favourite tool is our CTO – he’s actually worth a dozen or two dozen people’
‘I don’t want you to work for free because the sandwhiches are fifteen bucks’
VALUABLE RESOURCES
The Scale Up Show – https://omny.fm/shows/the-scale-up-show
Apply for a Revenue Growth Consulting Session With Ryan Staley – https://www.scalerevenue.io/4-schedule-page1611678914248
ABOUT THE GUEST
Eric Frankel is the CEO and founder of AdGreetz, the industry’s leading video personalization tech platform that is disrupting the $628b advertising marketplace by empowering brands worldwide to build stronger relationships with customers and to easily increase engagement 5X-7X and activation 2X-3X by producing and deploying thousands (or millions) of smart, hyper-personalized, data-driven, relevant, video and display ads and messages (versus a generic, much less-activating version) on 26 channels, optimized by AI/machine learning in real time.
Eric’s official website: https://www.adgreetz.com/
Facebook: https://www.facebook.com/stargreetz/
LinkedIn: https://www.linkedin.com/in/eric-frankel-bb79666
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
ABOUT THE HOST
Ryan is a Founder, Podcast Host, Speaker, Loving Father, Husband and Dog Dad. He is a 18x award winner and grew a business unit from 0-$30M in Annual Recurring Revenue while he adding $30M in capital revenue in less than 6 years. He did this all with only 4 sales people and without demand generation.
Whether you are a new Founder, VP or CEO who is already generating 6, 7 or even multiple 8 figures annually, you are going to gain knowledge about sales you didn’t know existed.
CONTACT METHOD
Ryan Staley – https://ryanstaley.io/podcast/
LinkedIn – https://www.linkedin.com/in/ryan-staley/
Facebook – https://www.facebook.com/ryanstaleysales
Support the show: https://www.linkedin.com/in/ryan-staley/
See omnystudio.com/listener for privacy information.
