On today’s show, Ryan talks to Matt Swalley, Co-Founder & CBO of Omneky. A company that is doing amazing things by leveraging generative AI for marketing. Matt went from being a fortune 10, chief of staff to a first-time founder and leading a company that finished in the top 20 out of 1000 at TechCrunch Disrupt.
He and Ryan discuss the AI of the future – where it’s heading, what’s changing, and how they started preparing for this big boom in 2018.
KEY TAKEAWAYS –
- Omneky is north of $10m+ on AR and uses a mix of partnerships and direct sales. The aim is $100m per annum and to be publicly traded within a few years.
- Omneky is an artificial intelligence-powered marketing platform that uses real-time performance data and traditional analytics to discover what with an ad is working.
- Using data analytics, generative AI, and other elements all kinds of social media channels and ads can be optimised in a way that enables firms to follow their customers and generate more leads and revenue.
- Leveraging AI enables you to catch everyone’s eye despite people´s increasingly shorter attention spans. You can pull data from multiple channels, uncover what works, then automatically create highly relevant content in numerous iterations. Enabling you to be everywhere and appeal to many different types of customers.
- You still need humans to come up with extra ideas, check the output, eliminate bias, tweak the designs, and develop the AI. Omneky has its own development team.
BEST MOMENTS
“For direct sales – a combination of outbound emails and retargeting with digital ads.”
“It was really fate and networking that bought me here.”
“There´s different leverages you can pull with digital advertising and insights you can pull from that data.”
“The beautiful part of this is that there´s still a place for humans in every element of this.”
“Today, it´s (AI) really on fire.
“Things are moving on, people get on or get blown away.”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?” Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
Website – https://www.omneky.com/
LinkedIn – https://www.linkedin.com/in/matt-swalley-59249533/
ABOUT THE SHOW
How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business, or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom, and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to LinkedIn) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets
See omnystudio.com/listener for privacy information.
