Ryan interviews Sahil Patel, the CEO of Spiralyze. Sahil discusses how SpiralEyes helps businesses improve their website conversion rates through conversion rate optimization. He explains the importance of pattern recognition and AI in identifying successful tests and executing them at high velocity. Sahil also shares insights on their unique pay-for-performance model and the advantages of being a self-funded company.
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KEY TAKEAWAYS
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Spiralyze has a pay-for-performance model, allowing clients to pay based on the results achieved, which is a unique approach in the industry.
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The company runs about 40-50 tests a year for clients, significantly higher than the industry average of 10 tests a year, thanks to automation and AI integration.
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Spiralyze leverages pattern recognition and AI to identify successful tests across various websites and industries, providing valuable insights for clients.
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Using tools like ChatGPT, the company streamlines content creation by reducing unnecessary words and improving efficiency in drafting A/B tests.
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Spiralyze is self-funded and has organically grown to a team of 145 people, showcasing the advantages of bootstrapping in maintaining control over the company’s destiny.
BEST MOMENTS
“Most of our clients on average get about 20 to 30 percent more conversions on their website when they work with us and use our product.”
“If you want to take and get big wins, you want to take big swings.”
“I found most marketing campaigns, a lot of the problems can be solved just by removing 30 to 50% of the words.”
“Sometimes 90% of people leave the site and don’t do anything. If you had a restaurant, and 100 people walked in the restaurant, and all but three left, you’d say you have a big problem. And yet every day, generally speaking with B2B websites, that’s what’s happening. 100 people are coming, 97 of them leave and don’t do anything. And it’s really expensive to get all that traffic there.”
“A test that works on someone’s paid landing page, paid traffic, has very different characteristics than say organic traffic. So to make a meaningful prediction, it needs to be relevant to the website.”
Ryan Staley
Founder and CEO
Whale Boss
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets
