How to use Outbound Sales and AI in Your Business with Liam Patterson Founder and CEO of Bidnamic

Liam Patterson is the founder and CEO of Bidamic, a marketing tech platform that lets retailers unlock their full potential. Bidamic is the 4th company Liam has founded and he joins Ryan to talk all about his entrepreneurial journey and the amazing things he is doing in the e-commerce and marking space. Top topics include how AI is impacting business and how you can utilise it in yours, the power of outbound and Liam also reveals his single best strategy for growing a business.


  • Bidamic’s primary go-to market for revenue growth is predominantly outbound via email, LinkedIn and cold calling. They also attend events to raise awareness to marketing brands and marketing decision-makers.
  • A lot of Bidnamic’s potential clients don’t realise the software that could be helping them, just speaking to them about what can be done for them is one of its main strategies for selling.
  • Using scientific learnings and data allows Binamic to calculate the bid price for the exact customer, for the exact product for the exact search term
  • Bidamic are enthusiastic users of AI, from using it in the products they sell to applying it to their everyday business practices including analysis and data collection.
  • If there are mundane repetitive tasks, we need to be smarter as businesses and use AI, allowing us to lead strategy and creativity instead.
  • Outbound has a terrible reputation but it’s an incredible way to grow a business in the early days, especially if you are bootstrapping.


“A lot of the companies we work with are easy to identify, they are on google shopping”

“We find it pretty powerful to get in front of them via outbound”

“Let’s embed and let’s utilise existing AI tools”

“Conversational AI would be really cool”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?”  Grab them HERE:

Ryan Staley

Founder and CEO

Whale Boss




How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

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