Ryan is joined in this episode by Shruthi Rao. Shruthi is the co-founder of Vendia, a serverless blockchain platform that collects and delivers data. Shruthi has an impressive history including working with the current Amazon CEO, creating crypto’s first mining operation and advising Ethereum. Shruthi talks to Ryan about her journey and reveals her 5-step framework for creating a successful start-up.
KEY TAKEAWAYS
- Vendia has seen the positive impact of having big-ticket clients such as airlines and BMW, it means that the mid-market clients are seeing this and wanting to work with them too.
- A content-led approach is something Vendia are working on within their go-to-market strategy, particularly around ‘thought-leadership’ curated content.
- After hearing about Bitcoin Shruthi decided mining it herself would suit her better, she then ended up setting up in a village in India and was so successful she broke the grid!
- Work backwards from a customer. Figure out what they want/their problem is, whether it is widespread and if so, how you can solve it.
- Vendia realised that their solution needed to work with customers wherever and whomever they already were with. It needed to be flexible across platforms and clouds.
- Storytelling is something Shruthi believes is essential to building any new business, giving the how and the why.
BEST MOMENTS
“That’s what we created, a partner leader-sharing platform”
“I was not making meth, I was hosting servers!”
“The storytelling is the number one way we connect with pain”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?” Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
https://www.vendia.net/blog/author/shruthi-rao
ABOUT THE SHOW
How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets
