Are you ready for a Challenge? Join me LIVE with other CEO’s, Founders and Revenue Leaders from July 26th-30th at the Referrals for Revenue Challenge: https://www.referralsforrevenuechallenge.com/go
Today, I’m sharing with you something that I learned strictly by taking action. This wasn’t a situation where I was pondering or researching to try and find answers to my problems, but this take away happened because I was taking action.
What I am talking about is creating strategic byproducts. Now, when this happened to me, I didn’t actually get the results I was looking for. I actually made quantum leaps in my business in a fraction of the time.
A strategic byproduct is a term used by Dan Sullivan and he defines it as an unintended byproduct of taking actions on another front.
My strategic byproduct happened as a result of me wanting to serve the market in a different way. I shifted my business model and had to stop doing what was working in order to serve people at a higher level.
In the book, Quantum Leap by Price Pritchett, he lists out some common traps that can inhibit our growth:
“The more of the same trap” – reliance on trying harder rather than trying differently.
- The Faith in the Familiar Trap – relying on your usual routines for success.
- The What isn’t Seen Isn’t There Trap
- The You Have To Do It All By Yourself Trap
- The Playing It Safe Trap
- The Choosing the Wrong Risk Trap
- The passivity Trap – wishing for what you want instead of pursuing what you want
- The Failures Aren’t Allowed Trap – the unwillingness to make mistakes, interpreting problems as proof that you should give up and quit, ,
- The Perfect Timing Trap – waiting for the right circumstances
4 Strategic Byproducts that came out of my business shift:
- Created 2 new partnerships from being on Clubhouse for an hour.
- My messaging wasn’t hitting the market right – closed the gap between my message and the results I was getting.
- Learned more about my market in a week than in the previous year.
- I am not afraid to test anymore.
Failure findings = leveraged learning.
I can try 10 new things and 9 of them won’t work, but one of them will. So, I will double down on the one thing that works and then find 9 new ways to try something. Then rinse and repeat!
