How to Create Hyper Predictable Sales in 2021 | Jake Dunlap

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One of the core values at Skaled is always growing because that is a core value for Jake, who is always improving and open to taking feedback. As a leader, Jake keeps on pushing his team because he keeps on pushing himself.

Jake’s ninja skill is that he is extremely good at making big things simple and easy. He is very good at breaking things down into tactical, bite-sized chunks and next steps to equal something greater than the whole. He can also recognize the similarity in deals, know why deals fall apart, and then reverse-engineer the outcomes by doing bite-sized steps.

The number one thing a company can do right now to get more customers is: Talk to your current customers. Make sure that you have your value proposition so dialed in that your entire team can talk and act like the job titles of your customers. 

To be infinitely more successful, and close more deals, train your team on why your customers buy.

Stay on top of shifting priorities to get your customers to buy more frequently.

To get existing customers to spend more money with you, you need to know what’s happening in their space and what their top priorities are for the business. Then you can align what you do to outcomes rather than to what the product does. 

Pro tip: Position yourself for gains rather than savings.

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