How to Create a 100% Inbound Company! Speaking with Miro Miroslavov of OfficeRnD

Miro is a former software engineer turned tech-founder based in Bulgaria and is the co-founder and CEO of OfficeRnD, a leading software company specialising in products to help people to work flexibly. Miro runs a 100% inbound company and in this episode he shares exactly how he achieved this. If you are wanting to grow and/or looking at lead generation then this is the episode for you!

OfficeRnD is a global company with offices in Bulgaria, Australia and the UK.
One of OfficeRnD’s core products is flex, which solves most of the issues with co-working spaces by focusing on member experience.
Another one of their products allows companies to be more flexible in their workplace strategies, enabling them and their staff to use their offices in a more flexible way.
OfficeRnD went through an accelerator programme which both Miro and his partner found incredibly helpful. It gave them motivation and aided them in finding the right problems to try and solve.
It was essential that Miro and his partner researched and spoke to customers before developing their software, they needed to ensure they were trying to solve a problem that existed.
At the beginning, OfficeRnD focused on content marketing, using blog posts to gain customers. Alongside this they also answered and gave information to users on Reddit and Quora. This is how they began their 100% inbound business.
OfficeRnD furthered their inbound rate by focusing on seo, including building high quality content around ‘quick win’ keywords and getting on other blog lists and recommendations.
The next step is for Miro and his team is to systemise their referral programme and put in a solid framework, they believe in the strength of word of mouth, especially in their niche and small market.
Miro’s advice for those looking to create a second product is to give it as much autonomy as you can, so it can truly grow and meet its potential.


 “Our software helps teams synchronise their schedules and arrive in the office on days they want to or need to”

“Engineers usually develop solutions for problems that many times they just don’t exist”

“If you’re a first time founder…the high quality accelerators [programmes] can be extremely beneficial”

“I love word of mouth, it’s a small market, a niche market that we are in we try and do everything we can to make our customers happy”

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