How to Build AI into Your Business or Risk Obsoletion with Paul Roetzer, CEO and Founder of Marketing AI Institute

Paul has been in the AI space for over 12 years now and in this conversation with Ryan he talks about all things AI, from the tools you need for your business to how to capitalise on AI in the most innovative and growth-focused ways.


  • Marketing AI Institute is a media and education company that focuses on building an audience that can be monetised
  • They focus on a SAAS-like model for their education arm of the company, built around subscriptions
  • Paul knew he could uniquely offer a marketing AI solution, the landscape was very different in 2015 but he recognised the gap in the market.
  • It’s important that all companies working with AI consider the ethics and the implications these have for the business.
  • Take the time to aggressively assess your own platform and think about what it would take for someone else to build and create a better and smarter version of it? What could AI do to improve your platform?
  • There are three main areas to consider when contemplating AI use to increase revenue: intelligent automation and repetitive tasks, personalisation and enhancing creativity and decisions making.


“It’s all about building an audience that can be monetised”

“The ethics side is really critical”

“Could someone come along and 10x productivity [with AI] -vs- human rules?”

“You’re basically going through existing workflow and asking where can AI help me”

“The future of business is AI or merged-AI or you become obsolete”

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Ryan Staley

Founder and CEO

Whale Boss




How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
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