Paul has been in the AI space for over 12 years now and in this conversation with Ryan he talks about all things AI, from the tools you need for your business to how to capitalise on AI in the most innovative and growth-focused ways.
KEY TAKEAWAYS
- Marketing AI Institute is a media and education company that focuses on building an audience that can be monetised
- They focus on a SAAS-like model for their education arm of the company, built around subscriptions
- Paul knew he could uniquely offer a marketing AI solution, the landscape was very different in 2015 but he recognised the gap in the market.
- It’s important that all companies working with AI consider the ethics and the implications these have for the business.
- Take the time to aggressively assess your own platform and think about what it would take for someone else to build and create a better and smarter version of it? What could AI do to improve your platform?
- There are three main areas to consider when contemplating AI use to increase revenue: intelligent automation and repetitive tasks, personalisation and enhancing creativity and decisions making.
BEST MOMENTS
“It’s all about building an audience that can be monetised”
“The ethics side is really critical”
“Could someone come along and 10x productivity [with AI] -vs- human rules?”
“You’re basically going through existing workflow and asking where can AI help me”
“The future of business is AI or merged-AI or you become obsolete”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?” Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
https://www.linkedin.com/in/paulroetzer
ABOUT THE SHOW
How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets
