Ryan is joined by Matt Young in this episode. Matt was born an engineer and now runs UserVoice, a product feedback software that helps companies make data driven decisions and prioritise future requests to help their growth
Matt and Ryan talk about growth strategy, the power of learning from your clients and what it means for a software companies’ success when they truly back their engineers.
KEY TAKEAWAYS
UserVoice help answer the age-old problem of product market fit.
UserVoice gets a lot of inbound requests from companies, they are often searched for when a company is struggling and follow a content-marketing strategy to aid this.
When a customer talks to UserVoice about their unique problems, they start with the outcome and work backwards.
Being a multi-product company was needed for UserVoice to grow and Matt Young headed this.
The way people want to talk to the companies that provide their software services has changed, they want to know more detail and more data. There’s a lot more information that you have to be clever about learning.
UserVoice offer help beyond the software, this is something that attracts more people towards them.
Having the ability to work with lots of different product companies means that UserVoice can have visibility what works and what doesn’t.
The companies that do the best are the ones that measure twice and cut once.
When starting product research, it’s important to be crystal clear about what you want and expect to learn.
Facilitate meetings between your marketing and product teams. The information and ideas they gather can be useful to both teams to share.
Listening to your customers is about using the information they give you to go away and create the best product. It doesn’t always mean doing exactly what they say but about –understanding and facilitating their needs.
BEST MOMENTS
“We try to share as much as possible to become thought leaders and industry experts”
“This is a way to put quantitative and qualitive data behind what an engineering team has asked to build”
“People who see us and say I really wish our company had that”
“Do you know that if you went to build a solution in mind that it would sell?”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?” Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
https://www.linkedin.com/in/mattcyoung
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets
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