Today’s guest, McCall Jones shows us exactly what it takes for you to connect with your audience on video. McCall has termed this Charisma Hacking and she’s built an entire business around it.
Charisma is the ability to make someone who doesn’t know you, trust you.
- Create predictability with your audience. It’s better to be a consistent villain than an unpredictable hero.
- Who is the person you are with when you are your best version of yourself.
- All you have to do is mimic everything that goes on with you when you are with that person and in your element. The camera becomes your “person”.
Charisma Hacking targets 2 groups of people:
- The indifferent masses
- The aggressively devoted
The second group of people are people who invest in the human. Because they invest in you, the more you put out, the more they will buy.
They trust you, and they trust your results.
You want people to not just invest in your solutions, but to also invest in you, the human.
The second group will invest in everything up and down your value ladder.
Every time you are in front of your audience, you want to think about 2 things:
- What do I need people to feel?
- What do I need people to know?
Everything you do with your voice, expressions, gestures, etc. have to feed into that specific thing.
You want to enjoin them in a call to emotions, not just a call to action.
Connect with McCall:
Everyday Charisma on Facebook
Charismavault.com
