Yoav Vilner is the co-founder and CEO of Walnut, a no-code platform that allows businesses to instantly create tailored and interactive product demos. Walnut has worked with clients such as Adobe and Dell and have acquired 56 million in funding in just 2 years!
Join Yoav and Ryan as they talk about the Walnut product, the importance of getting branding right and why you need to get people talking about your business!
KEY TAKEAWAYS
Walnut focus on a sales-led go to market motion. They work with smaller start ups as well as fortune companies, working alongside sales and marketing teams.
The aim of walnut is to create something bespokely designed for your company, ensuring it works perfectly for your exact needs and wants.
When deciding what to focus on in his entrepreneurial journey, Yoav wanted to ensure he was building something people really needed. He noticed how much the market was changing and so started developing something to meet these new and ever-changing needs including remote-working and the now hyper-focus on the bottom-line due to a turbulent economy.
At first Yoav used connections to find investors and clients but quite quickly Walnut began to get clients purely from word-of-mouth.
When pitching and designing, Yoav and his team focused on friction points and difficulties the company was facing. They didn’t simply focus on their product but instead turned the spotlight back onto the potential client, ensuring they were learning about them along the way.
When building your company and brand, it’s important to not frighten clients with too much jargon, to focus on the service you can give to them and to really make a name for yourself, setting yourself apart from the competition so that clients recommend you.
Putting out quality content that is useful to potential clients is a great way to become noticed and well known in your field.
BEST MOMENTS
“You leveraged referrals to get their friends”
“Walnut is the fastest thing and the coolest thing I have done”
“Build the biggest brand, as fast as you can, while your technology and product are still adjusting”
“Be suspicious of other people’s advice unless it’s from their specific background or industry”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?” Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
https://www.linkedin.com/in/yoav-vilner/
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
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