Superside is a tech-enabled design company that is revolutionising design at scale for brands such as Amazon, Meta, Spotify and Coinbase! The founder and CEO, Fredrik Thomassen joins Ryan in this episode to share the steps behind creating a $40 million SaaS company in just 7 years.
KEY TAKEAWAYS
- Superside primarily uses inbound content marketing as their go-to strategy, following up on the leads with SDRs or direct calls.
- Design teams can frequently slow down marketing. Superside is a solution that allows a company to get direct access to a dedicated team of top-rated creatives from all over the world.
- Fredrik and his team were struggling to get funding for Superside but once they were fully transparent, they managed to get investors on board. Fredrik believes it’s important to engage the investors with simple presentations and be fully truthful in how you represent the company.
- Realising that their company was heavily about engaging people, Fredrik knew he would need to find the very best designers and creatives in the world to be on his team.
- An experienced marketing and sales team is one of the main reasons Superside was able to grow and scale to where they are now.
- A key strategy for Superside is to get the best product-market fit with their clients, doing more for those who fit the best with what they do.
BEST MOMENTS
“We use a pretty traditional b2b SaaS sales model”
“Doing more for less people, for less companies, has been our winning formula”
“It’s a bottom-up plan and expand strategy which is very different [to usual agencies]”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?” Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
https://www.linkedin.com/in/fredrikthomassen/?originalSubdomain=no
ABOUT THE SHOW
How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
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