Indus is the founder and CEO of Quolum. Former software engineer turned product marketer, he sold his previous company to Oracle. He was head of growth at Chargebee where he discovered a unique opportunity to cut out large SaaS costs for companies. Listen to this episode to hear Indus explain his interesting yet simple approach to SaaS.
KEY TAKEAWAYS
- Quolum is a subscription management business, helping clients consume SaaS in a way that works for them focusing on security, privacy and value.
- Quolum’s primary go-to-market strategy is outbound, where they focus on finance professionals, particularly mid-market businesses, to enter their funnel.
- Indus’ innovation around this subscription management product came from his experiences as chief of growth at Chargebee. It was here Indus found an astonishing amount of wastage in SaaS subscriptions.
- Quolum created what they call a ‘SaaS’ card that clients only use to buy SaaS products, allowing them to be able to manage everything behind the scenes.
- Brand building is essential to Quolum’s growth, focusing on being recognised for their innovative solutions that save companies both time and money.
BEST MOMENTS
“Finance are paying money for these products, they need to know whether that product is legit, so [we’re] redefining the category”
“At the front, it’s a duck that quacks like SaaS, at the back it’s a duck that quacks like Fintech”
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Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
EPISODE RESOURCES
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How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
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