I have Kristina Jaramillo, the President of Personal ABM, joining me today to shed some light on some of the things she is doing to leverage Personal ABM for LinkedIn across multi-channels. Today, she will share some insights on how to take down some of the big accounts and leverage Personal ABM to get the big whales.
Kristina helps sales and marketing teams win, protect, and expand whale accounts to apply their greatest revenue growth when they are stuck because they don’t see the personal relevance for a reason to change now.
By focusing on the personal impacts to human buyers, Kristina and her team created two million dollar wins with accounts that were previously unresponsive for more than five years.
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