Yaniv is a silicon valley veteran, founder of content audience platform KeeWee and now Generative AI Writing tool Anyword. Working on LLMs and generative AI for more than 5 years, Yaniv shares his insights on growing a company in an emerging space, dealing with the rollercoaster of founder life, the seismic shifts industries can undergo overnight and his thoughts on the future of generative AI. Join Ryan and Yaniv as they break down one of the most exciting new technologies of the last decade and the opportunities for founders, creators and investors.
Key Takeaways
- Anyword Ai content creation tool spun off from publishing platform KeeWee, has been building generative AI for 5 years.
- Specializes in using a combination of specialized training data alongside your data to generate personalized performance content and copy for brands
- Used by big brands with a go-to-market strategy focussing on mid-market marketing teams and SMBs upselling users from free and trial plans.
- Specialized LLM using millions of points of A/B testing data to inform best decisions.
- Content is easier to create than ever using LLM’s now the focus needs to be on quality and performance
- Two primary ways to use LLMs 1. Help me with ideas and write them. 2. I have an idea help me refine it.
- Written content can be broken down into Formula/Talking Points/Tone of Voice
- Anyword has different prediction models for each channel to enhance performance, it’s 82% accurate predicting which of 2 pieces of copy will perform
- LLM’s are a competent sidekick but true experts with a unique take will always outperform them however plagiarism is potentially a huge problem.
- Very difficult to turn data and insights and actions, which is a big opportunity for generative AI
Best Moments
“When I was like pitching investors five years ago and saying, Hey, in five years AI is gonna write most of what you read or people are going to use AI to write, they’d say you’re crazy.”
“It’s easy to create content when there’s, there’s a massive amount of quantity just like we’re seeing with all the streaming services It all comes down to quality.”
“Today we’re at 82% accuracy. 50% is random, and we’ve tested it a lot. We’re pretty confident and it’s getting better the more data we train it on.”
“We were like a hundred per cent growth month over month, over a month. We didn’t buy into that hype and we started understanding how we can position ourselves differently.”
“Our cost per lead is just decreasing all the time. Really since we, since we launched. It’s, it’s keeps on decreasing over and over because there’s way more organic traffic”
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Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
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EPISODE RESOURCES
https://anyword.com/
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