Vladimir Blagojević is the co-founder of Fullfunnel, a Valencia based company focused on training and guiding marketing and sales teams to engage win deals with target accounts and create a stable demand for products and in this episode he discusses with Ryan the nature and importance of B2B marketing.
With the correct technologies and channels in place, your business can withstand even the most diverse market conditions.
Positioning is essential. Your buyers first contact with your online presence should be a landing page with a map of informational needs already laid out for them.
By using testimonials, online engagement, social media and market research as part of your toolbox, you can position your brand in a much more positive and trusted light. Then you can take prospective deals in a more vertical direction.
‘We decided to change the play and we decided to focus on LinkedIn, so the 5 million pipe pipe and the 2 million deals was actually all done using LinkedIn.’
‘I don’t think there’s a better account research than actually talking to buyers. This is such an underestimated play.
’What you don’t want to do is pitch on your first date. You don’t want to go to the bar and meet somebody and propose their hand in marriage.’
The Scale Up Show – https://omny.fm/shows/the-scale-up-show
Apply for a Revenue Growth Consulting Session With Ryan Staley – https://www.scalerevenue.io/4-schedule-page1611678914248
Vladimir Blagojević Linkedin – https://www.linkedin.com/in/vladimirblagojevic/
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Ryan is a Founder, Podcast Host, Speaker, Loving Father, Husband and Dog Dad. He is a 18x award winner and grew a business unit from 0-$30M in Annual Recurring Revenue while he adding $30M in capital revenue in less than 6 years. He did this all with only 4 sales people and without demand generation.
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