11 Rules to Starting Your Own SaaS Company with Corina Ludwig of FunctionFox

Join Ryan and Corina for a unique episode of The Scale Up Show! After 22 years in the SaaS space, Corina wanted to share the 11 top things she has learnt and wishes she knew when first starting out. This episode gives incredible insight for anyone who is going through the journey right now, particularly the early stages.

KEY TAKEAWAYS

  • FunctionFox have had profitability every single year for the past 18 years and they continue to grow year on year.
  • FunctionFox was started on 500k from friends and family and since then they have used profits from the business to continue to build and grow.
  • Being a pioneer in their industry for so long has meant they have held a good market share and a lot of their sales and growth comes from referrals.
  • 1 – Have a really clear mission and goal at the start of creating your business, to help you remain focused. Clear and timed goals are essential in staying on track and keeping your team aligned and engaged to believe it is possible.
  • 2 – Be Niche Focused:
  • 3 – Hire slow, fire fast: Is the candidate right for your team and aligned with what you want to achieve?
  • 4 – Culture is key, you’re only as good as your team.
  • 5 – Have something amazing to offer: Make sure your product or service is good, solid and reliable.
  • 6 – Put the right KPIs in place and follow them: Start small and simple and keep them visible.
  • 7 – Hire for the skills you don’t have
  • 8 – Surround yourself with the right people: Networking is essential, learn from those who have gone before you
  • 9 – Take calculated risks and make mistakes: this is where you learn the best lessons
  • 10 – Celebrate your wins and success: You have to do this along the way, to keep up engagement and motivation for both you and your team
  • 11 – Just be yourself: The more authentic you are the more trusting you can be to your team and your customers too

BEST MOMENTS

 “We have only used our profits to grow”

“The biggest proportion of our sales comes from referrals”

“If we build a product specific to them they will see us as the professionals not the generalists out there”

“Set good values, communicate often, be direct”

“Know your KPI’s and follow them”

“We built it because we needed it ourselves and I believe that’s where the best companies are born”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?”  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

ryan@whalesellingsystem.com

https://www.ryanstaley.io 

EPISODE RESOURCES

 

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

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