Why You Should Democratise Your Product with Tom Albert CEO and Founder of Measured Risk

Tom Albert is the founder and CEO of measured risk, which helps triangulate risk with advanced data science technology. He has worked with the NSA, Department of Defence and has gone on to be a top 5% sales producer for Oracle and developed an AI engine that can see most of the information on the internet from social media to the dark web! He joins Ryan to talk about all this, including being featured on the show Unicorn Hunters and more in this unique and varied episode of The Scale Up Show.


  • Measured Risk started as a consulting company which then transformed into SaaS.
  • A unique product offering and word of mouth are where Measured Risk is receiving most of its sales. Despite this, they don’t want to stand still and are planning on increasing their marketing and reach.
  • Measured Risk took a cautious approach to scaling, allowing them to not have to take on too much funding, keeping things lean as they grew.
  • Democratising your product and solution is a unique way to grow, to not be scared to release it into the market. It also then becomes a lead generation mechanism as you can see consumption data, what people’s use cases are and it helps develop and shape the future product.
  • One of the key ethe behind measured risk is their commitment to helping their country and the world globally. They believe their capabilities have applicability in defence.


“We started with a vision of product”

“We don’t want to be reactive; we always want to be out driving opportunity”

“We’ve been smart about how deployed capital, measuring it with the demand of the market”

“We’re gonna go ahead and open this up to the world”

“Chat GPT style, democratise it and see what happens, light the match and watch it explode”

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Ryan Staley

Founder and CEO

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How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
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