What is a B2B to C Model and Why Does it Work So Well? Speaking with Shaunak Roy of Yellowdig: an active learning platform

Shaunak Roy joins Ryan in this episode. Shaunak is the CEO and founder of Yellowdig, an active learning platform adopted by hundreds of colleges and universities. Yellowdig have a unique approach to sales and revenue, they use what they call the B2B to C Model, with a majority inbound sales method and work alongside the distinctive traits of the education space to grow and scale.

Yellowdig creates connected learning environments, regardless of where students/teachers are located. It creates a unique user experience that doesn’t exist online or a physical classroom either.
Shaunak had always known he wanted to start his own company, he also knew that if he did create a company he wanted it to be scalable. This is why he wanted to create  problem-solving technology.
Shaunak started to learn everything he could about building a product, business models and the education space. It was a tremendous learning experience for him as he started to build Yellowdig.
Yellowdig’s first product wasn’t a success but the schools loved the concept, so they went back to the drawing board to make it better.
Yellowdig are a B2B to C company. This means that they go directly to the user of their technology and give them a pilot. If they then like this, they then use them to champion the school/administrator to buy the product.
The majority of Yellowdig’s leads are inbound, via faculty members referring and user webinars.
As the education sector trust largely on referrals, Yellowdig are careful not to be to ‘salesy’ towards them. This is a group that doesn’t like to feel like they are being sold to.
Gathering useful feedback from users is essential to Yellowdig’s progress. Education is a very impact driven space to they want to ensure they can give all the facts and measures to their clients.


 “I’ve always wanted to start a company which is why I did”

“The B2C to C is essentially an extension of B2B”

“Raising money is a big question, especially for saas companies”

“It’s a change in mindset, a lot of institutions are old school so you have to be patient with them”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?”  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss








How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
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