Nathan Beckord is the ceo and founder of Foundersuite, a platform used for raising angel and venture capital investment for businesses across the globe. He joins Ryan in this episode to talk all about capital investment including the steps you can take to make yourself more appealing to investors as well as how Foundersuite built and created a solution for every step of fund raising, from their investor database to email tools and pitch decks, they have built a solution to help every step of the way for any business looking to acquire investment.
Events, accelerator programmes and partnerships are how Foundersuite market themselves and create leads. They find that most of their customers are start-ups and entrepreneurs and doing this alongside their own ‘honey pots’ such as podcasting and other content creation works well for them. Nathan views it as a multiple pipe approach rather than just one big, all in, marketing strategy.
Nathan was working with companies with later stage capital investment which then led him to being a consultant. After a few years, he asked himself if there was a better way of helping people find investors; he believed there was and this is how Foundersuite was born, starting with a CRM suite.
The start-ups that raise a good amount of money on their terms, are those who build good relationships with investors. You can do this by building you network with other start-ups and entrepreneurs, so you are known in the right circles. You also want to build momentum by having multiple meetings a day multiple days of the week, investors will sense this and it will make them want to make a deal with you for fear of missing out.
Something that can get you ahead of the game in investing, is to reach out months in advance of wanting to fund raise. That way you can warm up and build relationships with potential investors.
“You want to see them go on to raise capital”
“There’s that whole FOMO, investors are very driven by greed and ear. Greed of making money and fear of missing out on the next great deal”
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Founder and CEO
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