How to Create Strategic Byproducts for Growth

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Today, I’m sharing with you something that I learned strictly by taking action. This wasn’t a situation where I was pondering or researching to try and find answers to my problems, but this take away happened because I was taking action.

What I am talking about is creating strategic byproducts. Now, when this happened to me, I didn’t actually get the results I was looking for. I actually made quantum leaps in my business in a fraction of the time.

A strategic byproduct is a term used by Dan Sullivan and he defines it as an unintended byproduct of taking actions on another front.

My strategic byproduct happened as a result of me wanting to serve the market in a different way. I shifted my business model and had to stop doing what was working in order to serve people at a higher level.

In the book, Quantum Leap by Price Pritchett, he lists out some common traps that can inhibit our growth:

“The more of the same trap” – reliance on trying harder rather than trying differently.
The Faith in the Familiar Trap – relying on your usual routines for success.
The What isn’t Seen Isn’t There Trap
The You Have To Do It All By Yourself Trap
The Playing It Safe Trap
The Choosing the Wrong Risk Trap
The passivity Trap – wishing for what you want instead of pursuing what you want
The Failures Aren’t Allowed Trap – the unwillingness to make mistakes, interpreting problems as proof that you should give up and quit, ,
The Perfect Timing Trap – waiting for the right circumstances

4 Strategic Byproducts that came out of my business shift:
Created 2 new partnerships from being on Clubhouse for an hour.
My messaging wasn’t hitting the market right – closed the gap between my message and the results I was getting.
Learned more about my market in a week than in the previous year.
I am not afraid to test anymore.

Failure findings = leveraged learning.

I can try 10 new things and 9 of them won’t work, but one of them will. So, I will double down on the one thing that works and then find 9 new ways to try something. Then rinse and repeat!

The Quantum Leap Strategy by Price Pritchett

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