Ambuj Kumar is the cofounder and CEO of Fortanix, a pioneer in confidential computing which allows full and complete control over data. Ambuj has 200 employees, more than 100 fortunes and over 50 patents! Ambuj and Fortanix have had an interesting journey so far and have even acquired investment from the CIA as well as tech-giant Intel. He talks to Ryan in this episode about how he built the company and delves deep into how he centred the customer journey and product to create lasting success for Fortanix.
Fortanix is a data first, multi-cloud security company. They provide a product that allows enterprises to keep their data secure.
Customer retention at Fortanix is very high. They find that once that have sold to and obtained a customer they keep using their services. They ensure there are always new and innovative features for customers to come back for/upgrade to.
Success looks different to everyone. The journey is difficult so Ambuj says you need to find your own path and your own unique way of dealing with difficulties and challenges that come your way.
Having a mission has always been important to Ambuj. He is passionate about people feeling safe and secure online as well as differentiating himself and creating something unique; this is what drove him to create Fortanix.
Early on, the people that worked with Ambuj did everything from marketing to product development. They would own each task from beginning to end and he attributes this to their early success.
Even in this highly technological world, people buy from people. Your advantage when starting out is that you can be personal and give clients that service. Differentiate yourself from bigger guys with this and show your passion in every way and you will find clients. As you grow, try and keep this smaller business ethos in the way you deal with clients.
When hiring you need to understand where the employee is starting from. You need to tailor their onboarding to their existing knowledge and background and you can do this by building robust hiring processes that cover all bases, allowing all employees to learn and thrive within your company.
“There is not one path to success, there are multiple avenues that look very different”
“You have to believe it will be good for them, it will be good for you and if its not you change your offering so that it is good for everybody”
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