Ex-Journalist Founds $40 Million SaaS Company in just 7 years – Speaking with CEO and founder of Superside Fredrik Thomassen

Superside is a tech-enabled design company that is revolutionising design at scale for brands such as Amazon, Meta, Spotify and Coinbase! The founder and CEO, Fredrik Thomassen joins Ryan in this episode to share the steps behind creating a $40 million SaaS company in just 7 years.


  • Superside primarily uses inbound content marketing as their go-to strategy, following up on the leads with SDRs or direct calls.
  • Design teams can frequently slow down marketing. Superside is a solution that allows a company to get direct access to a dedicated team of top-rated creatives from all over the world.
  • Fredrik and his team were struggling to get funding for Superside but once they were fully transparent, they managed to get investors on board. Fredrik believes it’s important to engage the investors with simple presentations and be fully truthful in how you represent the company.
  • Realising that their company was heavily about engaging people, Fredrik knew he would need to find the very best designers and creatives in the world to be on his team.
  • An experienced marketing and sales team is one of the main reasons Superside was able to grow and scale to where they are now.
  • A key strategy for Superside is to get the best product-market fit with their clients, doing more for those who fit the best with what they do.


 “We use a pretty traditional b2b SaaS sales model”

“Doing more for less people, for less companies, has been our winning formula”

“It’s a bottom-up plan and expand strategy which is very different [to usual agencies]”

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Ryan Staley

Founder and CEO

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