AI Could Be the Answer to the Worlds Problems – Speaking with Jordi Torras of Inbenta: Creator of Conversational AI

Jordi Torras is the co-founder and ceo of Inbenta. Inbenta started off in the professional services space before making the jump to saas and have doubled in size every year since! They are a multi-award-winning company and have many big brands on their books.

Jordi talks with Ryan all about his innovative AI solution for digital companies, the power of natural language processing as well as the challenges he and the AI industry face.

Inbenta are essentially a b2b company. Their ideal customer is a b2c that produce digital products and have big operating call centres.

If you are able to answer a customer’s question without them calling a call centre, then you get a faster resolution, a cheaper resolution and a happier customer too.

After working for five years in search engines, Inbenta realised they had the potential to build new technology, an AI, that instead of using keywords would use meaning.

In order for Inbentas products to work, they have to solve the problem manually before handing off to ai. This is something still commonly seen when building ai to solve complex problems.

When selling these types of tools to companies, the companies usually have three questions: how certain is the outcome, how fast will they get results and how little hassle will it be for them to implement. You need to be prepared to answer them!

If you build technology around your clients and potential client’s natural growth, then this allows for natural growth for you too.

If you have a complex product, it can end up having a bad end-user journey. It’s essential you focus on this, especially as you grow and adapt.

AI has had exponential growth in the past 5 years, many companies have sadly over promised. Resulting in customers having a bad experience with AI. Meaning that you have to try and re-energise and re-build faith in them in regard to AI products.

Jordi believes technology is driving human progress and this will result in unique solutions to the world’s problems we face, including climate change.


 “We use a classic b2b sales process”

“We have this layered approach where we understand language”

“How can I make technology that is tied with the natural growth of the company?”

“We can save the climate change problem and we will”

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Ryan Staley

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